Google makes it very easy for small businesses to climb up in the organic searches on a local basis. If you follow the guidelines that they provide on the Google Analytics website you are doing better than 50% of your competitors. I have listed the guidelines below to assist you but you may go directly to these by following this link: http://www.google.com/support/webmasters/bin/answer.py?answer=70897&topic=19494
nWhen your site is ready:
nSubmit a Sitemap using Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages.
nMake sure all the sites that should know about your pages are aware your site is online.
nMake a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
nOffer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
nCreate a useful, information-rich site, and write pages that clearly and accurately describe your content.
nThink about the words users would type to find your pages, and make sure that your site actually includes those words within it.
nTry to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
nMake sure that your <title> elements and alt attributes are descriptive and accurate.
nCheck for broken links and correct HTML.
nIf you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
nKeep the links on a given page to a reasonable number (fewer than 100).
nUse a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
nAllow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
nMake sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
nMake use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you're using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.
nIf your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl your site.
nUse robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
nQuality guidelinesback to topThese quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
nIf you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
nQuality guidelines - basic principles
nMake pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
nAvoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
nDon't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
nDon't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
nQuality guidelines - specific guidelines
nDon't create multiple pages, subdomains, or domains with substantially duplicate content.
nDon't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
nIf your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.