Fall forward.  It’s right in front of you.  That’s what I told my son this morning when he asked,  “Mom!  Where are the band aids?”   The band aids have been in the same place in our kitchen cabinet for over a year and he was standing in front of them looking at the box.   He’s 14 years old and very active.  This was not his first trip to the first aid supplies.  All the moms reading this blog already know that the real message here was probably more like this.  “Mom, get a band aid for me and put it on my cut.” 

Our mornings are chaotic so the complete lack of cognitive engagement by my son was really irritating me when I realized this is what most of us do every day.  The answers and solutions are right in front of us.  If we just move forward a tiny bit, take even the smallest amount of responsibility, life would be so much easier.  Success!  Small little band aid sized successes all day long instead of expecting someone or something to provide our solutions.

So for all of you struggling small business people that read my blogs looking for SEO tips, here’s your solution today.  Blog.  Make a connection with your customer or your prospect.  Fall forward just a tiny bit.  Write something.  Begin today.  You cannot change the economy today.  You cannot take out an expensive bill board ad today.  You probably will not win the lottery,  so do something about what is staring you right in the face.  Blog.

Happy Blogging!
Libby Lucas
www.webdesigncharlotte.org

The Federal Trade Commission is going to hold marketers liable for false statements on blogs and social media outlets.  Companies and/or bloggers could potentially be sued for writing that a product was good if it really wasn’t.

Discussion boards and social networks are no longer opinionated individuals utilizing their freedom of speech; companies are peppering the blogosphere with endorsements and information from hired marketing guns. 

Trade organizations like the American Association of Advertising Agencies (4A’s) are fighting back.  Their argument is that the new regulations will inhibit social media and stop the wave of marketing that many now depend on for their advertising venue. 

My opinion …. Come on!!!! Give me a break!!!!  Stop your whining.  First, this will definitely not slow the social networking frenzy.  In this economy, it is the only “free” way that small businesses have to market. 

Second, admit it!  We evil marketing folks need some regulation!  If you are worried that your advertising may land you in court, then clean up your act and make sure that the products that you are selling are appropriately represented.

Libby Lucas

llucas@ccpteam.com

www.webdesigncharlotte.com

www.ccpteam.com

704-549-0125